
Strategy Without Spectacle

Ertan Enginalev
Founder of Warschild & WSD Capital Management
For more than two decades, Ertan Enginalev has worked with leaders and organizations facing transformation. He values focus over noise, longevity over speed, and outcomes over optics. At Warschild and WSD Capital Management, he continues to work with those preparing for what’s next through a process he refers to as ‘benevolent hostility.’
This is where I unpack strategic plays, market misreads, and the uncomfortable realities no one wants to say out loud.
Featured Posts

Tension Drives Change
Don’t Forecast. Forcecast.
Conventional wisdom arrives late. What looks like caution is often just delay. I look for structural tension—then apply focused pressure. Discomfort isn’t a deterrent; it’s a signal I’m in the right place.